Midland Monthly

Graphic Designer & Video Production

Reports To

Billy Hodes, Chief Marketing Officer

Job Overview

Video Editor will be responsible for planning, producing and creating video content for the company and assist in graphic design and marketing collateral production. The goal in hiring a new video content creator is to help elevate Midland’s marketing and create new customer engagement and growth in a digital market.

Responsibilities and Duties

Responsibilities for Graphic Designer and Video Production include.

• Marketing Asset Creations
• Custom Catalog Creations
• In House Graphics
• Product Photography
• 3rd party partner needs
• Storyboarding
• Filming and Coordinating
• Editing
• Creating Social Media Content
• Website Updates
• Blog Maintenance

Qualifications

The following qualifications are required.

• Strong Knowledge of Adobe Suite (Premier, After Effect, etc.)
  • Premiere and After Effects being top 2.
• Working Knowledge of InDesign, Photoshop, and Illustrator
• HTML (not required but would be helpful)
• Knowledge of Video Equipment (Black Magic Pocket Cameras), Sound, Lighting, and teleprompter equipment
• Marketing Experience, Email Campaigns, Websites, Social Media

Video Project Work

Starting Project: How It’s Made Series for MAF

-This will be an ongoing project to create assets for MAF and Midland to provide information on manufacturing and give Midland the ability to market USA brand of fittings.

Evergreen Projects

• Product Highlights
• Informational content
• About Midland (Corporate Culture Videos)
• Marketing Library
• How It’s Made Series

Series Videos

• Midland Monthly
• Weekly Motivator
• Trade Show Features: Before and During Tradeshow
  • What to look forward to at the tradeshow, any specials etc.
  • During the tradeshow, showcasing the midland booth, multiple day content of interviews, about the show etc.
• Market Manager Series: videos to populate the market manager pages. A little about each market manager and their experience in the field and what midland has to offer.
• Round Table Discussion

One Off Series Projects

• Social Media content (30 clips) Monthly production in coordination with our marketing highlights for each industry
• Company Events (opening of new locations, acquisitions etc.)
• Tour of Midland Facilities “Getting to know midland”
• Fun videos (holiday specials)
• Testimonials (?)
• CEO MISC needs

Marketing

The help provided in the marketing department will be catalog production, sell sheets and specification collaterals.

• SBC Site
  • Creation of Marketing Assets and communication with the customer
• Catalogs
  • Custom Catalog Orders
  • Creation, Design and Fulfillment
• HTML Assistance
  • Minor/Small Website Update maintenance/updates
    • Color changes
    • New Products Feed manual update
    • Carousel Update with New Promotions/Products/Features/Video
    • Ad Spaces Below the Carousel
    • Pardot template Creation
    • Pardot Landing Page template creation
    • Product Photos
    • HTML Market Manager Page Updates
• Blog Maintenance/Update
• Product Photography
• Maintenance/Updates of market specific catalogs
• Rep Map Updates
• Creation of Video Library of content for onboarding
• In House Graphics
  • Sell Sheets
  • Net Specials
  • PowerPoints
  • Day to Day Graphic Design Needs
• 30 second-1-minute videos for social media in line with Campaigns
• Video Emails
• Video content needs of 3rd party partners.

Please reach out to Billy Hodes at billy.h@midlandindustries.com, or (816) 994-1226 if you would like to learn more.