Midland Metal Updates

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Midland Industries Hires Western Regional Manager for the Industrial Market

Midland Industries announces that Lisa Heft has joined the company as its Industrial Market Western Regional Manager. She will be working with the company’s representatives and customers to expand and growth in the Western region. Heft comes to Midland Industries from Northwest Hydra Line where she worked for more than two decades. She will be based out of Seattle, Washington.

At Northwest Hydra Line, Heft was the General Manager and built a strong foundation in supplying distributors with fittings, adapters and couplers. She understands the many ways that support, special sourcing and convenience affects the success of distribution customers.

“I have been the beneficiary of working with amazing people and making lifelong friendships across the world over the last 25 years. What I love the most about this industry is the fact you never stop learning. Every day brings a new challenge and a new opportunity for growth,” says Heft.

“Lisa is a phenomenal communicator and has an innate skill for meeting our customers’ demands and showing how our company adds value beyond our product lines. She is well connected in the Northwest region and has deep knowledge of so many aspects of the industry, which is exactly what we are looking for to support our customers,” explains Scott Bardreau, Chief Sales Officer for Midland Industries.


Midland Industries is an industrial distribution platform comprised of Anderson Metals, Midland Metal Mfg., Buchanan Rubber, and Mid-America Fittings. The company is a leading North American distributor and manufacturer of valves, fittings, hoses, couplings, and related products. “We brought together the leading businesses in the industrial distribution space and leverage best practices across the platform,” explains Vince Hodes, Chief Executive Officer of Midland Industries. “Having leading companies on one platform means we can and do attract top talent, plus we give them the latitude to use their expertise and skills as they see fit. That’s how we’ll expand our dynamic, growth-oriented company and serve our like-minded customers.”

About Midland Industries

Midland Industries is a leading distributor and manufacturer of more than 25,000 SKUs comprising of fittings, couplings, valves, hoses, and related products. The company serves general industrial, hose, fluid power, plumbing, oil and gas, agriculture, water, truck and trailer, power transmission, original equipment manufacturers and other end markets. For more information, please visit: http://www.midlandindustries.com.

The story of Midland Industries new industrial distribution platform told on video.

[Kansas City, MO – May 23, 2019] — Earlier this year Midland Industries, in conjunction with Wynnchurch Capital, announced the rebranding of its industrial distribution platform. Today, the company released a video entitled, ‘Show the World’ which expands on the purpose and opportunities presented by the new brand.

The platform is comprised of Anderson Metals, Midland Metal Mfg., Buchanan Rubber, and Mid-America Fittings.  Midland Industries is a leading North American distributor and manufacturer of fittings, valves, hoses, couplings, and related products. The new family of companies is driven by customer needs and industry demands, with an emphasis on technology-driven solutions across all markets. With global and domestic manufacturing capabilities and an industry-leading e-commerce platform, Midland Industries is reinventing the entire category it serves.

 “We are building a dynamic, growth-oriented company by combining leading businesses in the industrial distribution space and leveraging best practices across the platform,” said Vince Hodes, Chief Executive Officer of Midland Industries. “This video captures the essence of the new brand and our vision for delivering world-class products and services to our customers.”

For more video stories visit our YouTube Channel.

Step one: Drink a nice glass of cold water, it’s important to never underestimate the need to hydrate! Even if re-ordering from Midland is convenient and easy, we believe that customer well-being should always come first.

Step two: Now that the dangers of dehydration have been satiated for at least the next hour, click on Order History in the account manager and select the order you wish to view. Drinking water has been proven to increase your brain power and provide energy!

Step three: Feel good about your healthy life choices. Contemplate that gym membership you’ve let slide, you know they keep charging you even if you don’t go. You should take your spouse or significant other, a healthy lifestyle should be shared with those you love. With visions of free weights and treadmills racing through your mind, let your mouse pointer slowly come to rest on the “Add these items to cart (Quick re-order)” button at the bottom of the order details and click. Those items have now been safely and securely added to your cart and you are ready to check out.

A New Family of Companies working Together

ROSEMONT, Ill. — Wynnchurch Capital, LLC (“Wynnchurch”) announced today that it has rebranded its industrial distribution platform as Midland Industries. The platform consists of Anderson Metals, Midland Metal Mfg., Buchanan Rubber, and Mid-America Fittings. Midland Industries is a leading North American distributor and manufacturer of valves, fittings, hoses, couplings, and related products.

“We set out to build a dynamic, growth-oriented company by combining leading businesses in the industrial distribution space and leveraging best practices across the platform,” said Vince Hodes, Chief Executive Officer of Midland Industries. “The new name helps us better communicate our culture and broad set of capabilities to our customers. We’re committed to providing a comprehensive product offering, world class service, and no-hassle ordering.”

Hodes added, “The new brand and website reflect the company’s commitment to a unified strategy and we’re very bullish about the growth opportunities ahead.”

About Midland Industries:

Midland Industries is a leading distributor and manufacturer of more than 25,000 SKUs comprising fittings, couplings, valves, hoses, and related products. The company serves general industrial, hose, fluid power, plumbing, oil and gas, agriculture, water, truck and trailer, power transmission, original equipment manufacturers, and other end-markets. For more information, please visit: http://www.midlandindustries.com.

About Wynnchurch Capital:

Wynnchurch Capital, LLC, headquartered in the Chicago suburb of Rosemont, Illinois, with offices in California and Canada, was founded in 1999, and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch Capital manages a number of private equity funds with $2.2 billion of committed capital under management and specializes in recapitalizations, growth capital, management buyouts, corporate carve-outs and restructurings. For more information, please visit: http://www.wynnchurch.com

Life can be summed up in percentile, for some of us 30% of our time is spent working, 28% might be spent sleeping, 2% on the phone, 1.5% of it in meetings etc…

While we can’t change the way you spend your time, we can change the amount of money you save when purchasing online.

Did you know that when you order online from Midlandmetal.com you save 5% every time? Every time. This means that while you may be spending some of that 30% at the office in front of a computer, you can also be saving 5% on that shiny new stainless steel braided lavatory connector you’ve had your eye on. Go ahead, you’ve earned it.

Or while you slowly drift off to dreamland, dream of the 5% you could be saving off of our quality brass union forged tees, now available in that hard to find 3/4″ thread size.

On the phone with your boss or significant other? Casually mention the 5% they could be saving on a Drexel rubber-tip turbo nozzle. They might not appreciate it, but we will.

On top of the 5% you’re already saving, you can save an additional 2% if paying with a credit card.

We don’t care if you are working, sleeping, in a meeting or on the phone, that 7% will be there waiting for you – like a technological Siren song of savings. Ordering online is as easy as logging in to your Midland account and placing an order. If you have questions or need assistance, spend some of that 2% phone time with one of our helpful customer service reps to get started.

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